_future, ancient proverb
_Rachel Carson
delights in what might be called "alternative"
architecture. Not that there's anything exotic about
it. It's just that mainstream tastes in North America
are in such a generally lamentable state that anything
approaching sanity must be considered alternative.
The building industry, including most architects and
designers, build to those tastes mainly because it is
hugely profitable, having already done their best to help
create them. Deadtree Design (DTD) is
different. Here's why:
Shelter is
basic. Modern buildings are not. Still,
underlying any building idea there is at least one basic
premise. It can be it shelter, family, security, in
the fundamental sense. Or, it can be egotism, status,
conformity, in the dubiously-moral-but-socially-acceptable
sense. If you don't know your basis for building
there are millions of marketing wizards eager to supply you
with one.
DTD works from
core needs to concepts to design, reducing the chances of
falling prey to creatively packaged undesirables. The
result is a building you can relate to, one that serves its
function with finesse.
So be my guest:
Take a look down the road to where the savvy builders are
headed. The why's should soon be evident, if they aren't
already. The how-to's may become a little
clearer. And the where might just take on a
whole new meaning.
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